|
"Leste o Leste?" (Did you read the East) was a teleintervention that
happened form April 1st to May 1st, in the context of Arte/Cidade
project, from 11h30 to 20h30.
In
this period it allowed web users to send
e-graffitis to an electronic billboard situated at Radial Leste, a highway that
crosses SP East zone.
The
results could be checked on line, through the images
shot by a webcam positioned below the billboard.
The
images on the right appeared every 3', according to the web users demands, between
other ads.
165
thousand people passes by that highway everyday and 50% of that contingent passes
by the billboard used in the teleintervention.
Check,
on your right, the e-graffitis posted by more than 18 thousand visitants to the
billboard, the interface used by them and get more
details about the operation.
Read
more about the project
Visit
the gallery
|
